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Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the huge majority of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service
This stat is one of numerous that highlight the significance of online scores. Now that news of client fulfillment travels this quick, keeping your customers happy is more important than ever.
57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with a best five star rating.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to customer review data, a whopping 19% of consumers always rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
95% Of Disappointed Clients Will Return To A Company If A Company Takes Care Of Problems Quickly And Efficiently
Clients do not expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential customers will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product and services, the more cash you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
89% Of Customers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their phones.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the very same weight as guidance from friends and family.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks