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89% Of Consumers Browse A Companies Replies To Reviews
Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as suggestions from friends and family.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service
This stat is one of numerous that show the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for companies with a perfect five star ranking.
Source: Brightlocal
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a website can just go so far when it comes to trust.
Source: Review Trackers
83% Of Clients Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads pick to pay attention to customers' recommendations online.
Source: Statuslabs
US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal