88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, consumers prefer to read reviews on their phones.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

70% Of Customers Prefer To Discover A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have exceptional and good ratings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Consumers Could Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users explain your services or product, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Since They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Review sites are places that people go to get the truth about a item, business or service . Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz