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People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two-thirds of businesses have good and exceptional ratings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews
Communicating with your customers develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are happy to invest more cash with a business.
Source: Statuslabs
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online scores statistics, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal