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When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
89% Of Buyers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, individuals prefer to read reviews on their cell phones.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly select one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Due To The Fact That They Desire To Buy A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
US Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the huge bulk of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers