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64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat consumers well typically prosper, review websites help make sure of that.
Source: Statuslabs
95% Of Dissatisfied Customers Will Go Back To A Company If A Business Deals With Problems Quickly And Effectively
Customers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Most Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics reveal the general popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the would-be clients are trying to find. Practically a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews stats, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center