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91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as advice from friends and family.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still need client reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Almost a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
89% Of Shoppers Like To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile web browser, most people choose to read reviews on their mobile devices.
Source: Statista