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United States Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.
Source: Statista
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
74% Of Local Businesses Have At Least 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online ratings stats, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
Only 6% Of Customers Don't Trust Customer Reviews At All
According to consumer review statistics, a tremendous 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews initially.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Consumers Read A Companies Responses To Reviews
Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.
Reviews and score data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias