88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation doesn't impact just the customers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

Majority Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among many that show the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients pleased is more important than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star score.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably typically prosper, review sites help make certain of that.

Source: Statuslabs

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

70% Of Customers Prefer To Learn About A Business Through Reviews And Articles, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

82% Of Customers Go To Review Websites Because They Want To Purchase A Service Or An Item And Want To Get The Facts About Business Services And Products.

Users come since they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone