60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

89% Of Customers Read A Businesses Responses To Reviews

Not only do a lot of shoppers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista