The Average Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation does not impact just the consumers. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score data show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge majority of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Could Spend 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone