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70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get an idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
77% Of Customers Would Most Likely Leave A Review If They Were Asked
More than a 35% would submit a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
Reviews have a huge impact on their decision when clients have to select a solution provider.
Source: DemandGenReport
Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.
Although we now know why consumer reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz