The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

83% Of All Young People Were Asked To Give A Review Recently

Of those asked, 80% of clients did leave a review. In general, companies have actually asked 66% of all clients to post a review on their company.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp each month. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Consumers Read A Companies Feedback To Reviews

Not only do a lot of consumers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the large bulk of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Published On Twitter Can Boost Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo