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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is really doing. Do not depend upon that statistic alone.
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users explain your product and services, the more cash you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When consumers need to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Generally, 142 million consumers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals know the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You