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70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
83% Of Customers Do Not Rely On Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two thirds of businesses have great and outstanding scores. Only 5% of businesses have a score below three stars.
Source: Brightlocal
A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Buyers Prefer To Read Reviews Using Their Smart Devices
Be it through an app or a mobile web browser, folks choose to read reviews on their mobile phones.
Source: Statista
US Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.
Source: Statista
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Considering that the large bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal