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52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of potential consumers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
82% Of Customers Go To Review Sites Because They Want To Buy A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.
Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to choose a doctor or a legal representative.
Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo