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Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
83% Of Consumers Do Not Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to take notice of clients' suggestions online.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
American Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Google Accounts For 57.5% Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with ratings alone.
Client reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
70% Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs