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95% Of Unsatisfied Customers Will Return To A Company If A Business Manages To Fix Problems Rapidly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, customers choose to read reviews on their phones.
Source: Statista
83% Of Customers Do Not Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to pay attention to clients' suggestions online.
Source: Statuslabs
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews go on without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews typically bring the exact same weight as advice from loved ones.
Source: Brightlocal