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Because They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Websites.
Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Give A Review
More than a 35% would post a review to advise others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%
User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When clients have to pick a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone