The Average Review Word Count Has Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have great and exceptional ratings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

The Majority Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Communicating with your customers establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of numerous that highlight the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more important than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal