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91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
83% Of All Younger Clients Were Asked To Submit A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all clients to post a review on their company.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Given that the huge bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a website can just presume when it pertains to trust.
Source: Review Trackers
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable impact on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Overall 2 out of 3 businesses have outstanding and awesome rankings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation does not affect just the consumers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra