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Google Accounts For 57.5% Of All Reviews World Wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now understand why client reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
95% Of Unhappy Consumers Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Efficiently
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
83% Of Customers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have great and outstanding ratings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Customers Could Invest 31% More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
If They Were Asked, 77% Of Consumers Would Likely Give A Review
More than a 35% would post a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as advice from family and friends.
Source: Brightlocal