More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can only presume when it pertains to trust.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Likely Leave A Review

More than a 35% would submit a review to advise others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When customers have to choose a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of companies have excellent and great ratings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra