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Over Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking
This stat is among lots of that show the significance of online rankings. Now that news of customer fulfillment travels this fast, keeping your clients happy is more important than ever.
57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for organizations with a perfect five star ranking.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Because the vast bulk of consumers read reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a huge effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% boost.
Source: RevLocal
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of potential consumers won't even think about working with a business they can't find viewpoints about.
Source: Statuslabs
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Staying connected with your consumers establishes trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a medical professional or a lawyer.
Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally two-thirds of companies have good and outstanding rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
73 Percent Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo