54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the potential clients are trying to find. Nearly a third of customers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a lawyer or a medical professional.

Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo