64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews usually bring the very same weight as guidance from friends and family.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we discovered that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a medical professional.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp each month. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Service

This stat is among lots of that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a best five star score.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz