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Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated content has an unassailable impact on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
82% Of Consumers Visit Review Websites Since They Wish To Acquire A Service Or A Product And Want To Get The Facts About Business Services And Products.
Review sites are locations that customers go to get the facts about a product, business or service . Users come because they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Looking at online rankings data, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats show the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies actually make use of them.
Although we now understand why client reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select an attorney or a physician.
Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc