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Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of potential consumers won't even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a doctor.
Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the vast majority of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
American Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.
Source: Statista
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really use them.
Although we now know why client reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Customers Choose To Discover A Business By Means Of Reviews And Posts, Instead Of Ads
Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
89% Of Shoppers Want To Read Reviews On Their Smartphones
Be it via an app or a mobile web browser, people today prefer to read reviews on their smart phones.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When customers need to select a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport