Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to client review data, a tremendous 19% of customers always trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the vast majority of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

The Majority Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two thirds of companies have outstanding and great ratings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal