72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Shared On Twitter Can Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When clients have to choose a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can only presume when it concerns trust.

Source: Review Trackers

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics indicate a business's reputation does not affect just the customers. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers visit Yelp every month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista