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Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There is no other way around it. Customers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.
Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
95% Of Unsatisfied Customers Will Go Back To A Business If A Company Makes An Effort To Fix Problems Quickly And Efficiently
Clients don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats show the basic popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
83% Of All Young Clients Were Invited To Post A Review Recently
Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs