More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the large bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

89% Of Customers Review A Businesses Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two thirds of businesses have excellent and awesome scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

US Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.

Source: Statista

70% Of Customers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Google Represents 57.5% Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone