63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something like responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

95% Of Unhappy Customers Will Go Back To A Business If A Company Manages To Fix Problems Rapidly And Effectively

Customers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use An Organisation

This stat is one of lots of that show the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The better other users explain your product or service, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score really helps your overall score.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center