More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as advice from family and friends.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to consumer review statistics, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

83% Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Average Review Word Count Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

89% Of Clients Want To Read Reviews Using Their Smartphones

Be it through an app or a mobile browser, most people prefer to read reviews on their smart phones.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Considering that the vast bulk of consumers check out reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal