Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Due To The Fact That They Want To Buy A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Users come since they have already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Company

This stat is among many that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more important than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with a best five star ranking.

Source: Brightlocal