Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Over Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Since They Desire To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

77% Of Clients Would Most Likely Post A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

15 Percent Of Clients Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of potential clients will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score data show individuals value the opinion of peers more than any other material.

Source: Collective Bias