Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their mobile phones.

Source: Statista

The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would submit a review to inform others about their client experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

95% Of Disappointed Customers Will Go Back To A Business If A Company Manages To Resolve Problems Rapidly And Effectively

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all customers to post a review on their company.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower rating in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers

Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone