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53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Clients Could Spend 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
89% Of Clients Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, consumers choose to read reviews on their cell phones.
Source: Statista
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Keeping in touch with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Given that the large bulk of consumers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal