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Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Clients Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people choose to read reviews on their mobile phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat consumers honorably usually flourish, review sites help ensure of that.
Source: Statuslabs
US Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
Google Represents 57.5 Percent Of All Reviews World Wide
Google remains in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you manage to decide on one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista