54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

United States Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Customers Choose To Find Out About A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation doesn't impact just the consumers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. In general, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal