Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies really use them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

The Typical Review Length Has Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

95% Of Dissatisfied Consumers Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine