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More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
86 Percent Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
89% Of Consumers Want To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile internet browser, customers choose to read reviews on their phones.
Source: Statista
70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95% Of Dissatisfied Clients Will Return To A Business If A Business Manages To Solve Problems Quickly And Effectively
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
Reviews Posted On Twitter Can Help Grow Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The better other users explain your services or product, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz