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89% Of Customers Want To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, consumers prefer to read reviews on their mobile devices.
Source: Statista
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.
Although we now understand why consumer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the exact same weight as advice from family and friends.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or an attorney.
Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying choices are made rapidly.
Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
95% Of Unhappy Consumers Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Efficiently
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your consumers creates trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business
This stat is among numerous that show the significance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for organizations with an ideal five star rating.
Source: Brightlocal
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Given that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of Visitors Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of possible customers will not even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Reviews Posted On Twitter Can Help Boost Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal