Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly typically prosper, review sites help ensure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to take note of consumers' suggestions online.

Source: Statuslabs

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Consumers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Dissatisfied Customers Will Return To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs