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91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation does not impact just the consumers. Prospective employees also take a look at scores and read reviews.
Source: Deloitte
95% Of Dissatisfied Clients Will Return To A Business If A Company Makes An Effort To Solve Issues Quickly And Efficiently
Clients do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Since the large majority of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Younger Clients Were Asked To Post A Review Recently
Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all customers to give a review on their company.
Source: Brightlocal
Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is among numerous that show the value of online rankings. Now that news of consumer fulfillment travels this quick, keeping your customers pleased is more important than ever.
57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for companies with a perfect five star ranking.
Source: Brightlocal
15 Percent Of Clients Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15% of potential clients won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
A Solitary Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% increase.
Source: RevLocal
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your site's SERP ranking.
Looking at online ratings statistics, we discovered that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal