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Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Staying connected with your consumers builds their trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are going to spend more money with a company.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation does not affect simply the customers. Potential team members likewise take a look at rankings and read reviews.
Source: Deloitte
83% Of All Younger Clients Were Invited To Leave A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them a great experience.
Source: Brightlocal
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating stats show people value the opinion of peers more than any other material.
Source: Collective Bias
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website
Generally, 142 million customers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the basic appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still require client reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online ratings data, we learnt that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal