Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Practically a third of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

83% Of All Young People Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83% Of Customers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of clients' recommendations online.

Source: Statuslabs

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a website can just go so far.

Source: Review Trackers

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your consumers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

89% Of Consumers Read A Companies Replies To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal