63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your consumers develops trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Buyers Choose To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, people prefer to read reviews on their mobile devices.

Source: Statista

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Service

This stat is among lots of that illustrate the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more crucial than ever.

57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with an ideal five star ranking.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

77% Of Customers Would Post A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as advice from friends and family.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential customers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients well typically flourish, review sites help make sure of that.

Source: Statuslabs