Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

US Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

82% Of Customers Check Out Review Websites Because They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Services And Products.

Review websites are locations that customers go to get the facts about a service, product or business. Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do most individuals read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista