95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

US Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the vast majority of consumers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably usually succeed, review sites help make sure of that.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Only 6% Of Customers Don't Rely On Client Reviews At All

According to client review data, a massive 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation doesn't impact just the customers. Potential team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

70 Percent Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs